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Advice from our writers.

Straight, practical advice on books, speeches, publishing and working with a ghostwriter.

Ghostwriting

AI ghostwriting vs a human ghostwriter: an honest comparison

AI ghostwriting vs a human ghostwriter compared honestly on voice, accuracy, originality, confidentiality and cost, and why the difference matters for your name. · 2 min read
Ghostwriting

Are essay mills illegal in the UK? What the law says

Essay mills are illegal in England under the Skills and Post-16 Education Act 2022. What the law covers, who it applies to, and why we never offer academic writing. · 2 min read
Speeches

Best man speech tips that actually work on the day

Practical best man speech tips from professional speechwriters, covering length, structure, jokes that land, what to avoid, and how to deliver it calmly. · 3 min read
Arabic

Bilingual Arabic–English children's books for UK families

A guide to bilingual Arabic–English children's books for UK families, covering what makes a good one, layout choices, and creating a personalised family book. · 2 min read
Publishing

Do you need an ISBN in the UK? A plain-English guide

Do you need an ISBN to publish a book in the UK? When you need one, where UK authors get them, free Amazon ISBNs versus your own, and legal deposit. · 2 min read
Books

How many words in a novel? Book lengths by genre

How many words in a novel, memoir or business book? Typical word counts by genre, what UK agents and publishers expect, and why length matters. · 2 min read
Business writing

How often should you post on LinkedIn as a founder?

How often should founders and executives post on LinkedIn? A realistic posting rhythm, what to post each week, and how to keep it up without it taking over. · 2 min read
Books

How to choose a book title that sells

How to choose a book title that readers remember and search engines find, with nine quick tests, examples by genre, and how subtitles help non-fiction. · 2 min read
Ghostwriting

How to prepare for working with a ghostwriter

How to prepare before your first ghostwriter interview, what to gather, how to get the most from each session, and how to give useful feedback on chapters. · 2 min read
Memoir

How to start a memoir when you don't know where to begin

How to start a memoir, with seven proven ways to open your story, how to find the theme that holds it together, and mistakes first-time writers make. · 2 min read
Business writing

How to write a company history book for an anniversary

How to write a company history book for a 25th, 50th or 100th anniversary, from research and interviews to design, budget and timelines. · 2 min read
Speeches

How to write a eulogy, with a simple structure that works

How to write a eulogy in five steps, with a simple structure, example lines and tips for reading it aloud when emotions are running high. · 3 min read

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