Business writing
A thought leadership ghostwriter for ideas that move markets.
Op-eds, essays, reports and white papers that put a clear, original point of view into the world, under your name.
- NDA before you share details
- You keep every right
- Written by people, never AI
Thought leadership is not content marketing with a bigger word count. It is a clear point of view, argued well, that changes how your audience thinks about a problem. That is hard to write, and harder to find time for.
Your thought leadership ghostwriter works like a senior editor and writer combined. They test your ideas, find the angle that is genuinely new, research the evidence and write a piece that stands up to scrutiny from your peers.
We write for national and trade press, industry reports, keynote papers and company publications.
Who it is for.
- Executives placing op-eds in national or trade press
- Firms publishing reports or white papers
- Experts building a reputation in a specialist field
- Leaders preparing a big announcement or position
What you get.
Angle development
A session to sharpen your argument and find what is new.
Research
Data and sources to back your point of view.
Finished piece
Op-ed, essay, report or white paper, ready to publish or pitch.
Pitch support
Help adapting the piece for specific publications.
Process and timeline.
Op-eds in about a week; reports and white papers in three to six weeks.
Brief
Tell us what you need, who it is for and when it is due. A short call fills in the rest.
Questions
Your writer asks the questions that turn a generic piece into something only you could have said.
First draft
A full draft in your voice, delivered on the date agreed at the start.
Revise and deliver
We revise until it sounds right, then hand over the final version. It is yours to use as you wish.
What it costs.
Quoted per piece, based on length, research and deadline.
Britain does not have a skills shortage. It has a patience shortage. We stopped training people the moment it became cheaper to poach them.
An illustrative sample of our writing style, not a client’s work.
Questions, answered.
Can you get my article published?
We write and help you pitch, but editors decide what they publish. We tailor each piece to the outlet to give it the best chance.
Do you write white papers?
Yes, including research-led reports with data, charts and executive summaries.
How do you keep my ideas original?
Every piece starts with your opinions, tested and sharpened in conversation. We do not recycle generic content.
Before you start.
Practical guides on thought leadership from our writers.
Business writingThought leadership vs content marketing, explained
Thought leadership vs content marketing explained. One answers questions customers already have; the other changes how they think. Here is when you need each.
Business writingHow often should you post on LinkedIn as a founder?
How often should founders and executives post on LinkedIn? A realistic posting rhythm, what to post each week, and how to keep it up without it taking over.Related.
Regular LinkedIn posts in your voice, from one short call a month. Written by a person who knows your business, not a template.
Learn moreBusiness book
A book that sets out your thinking, wins clients and opens doors. Written with you by a business book ghostwriter, around your diary.
Learn moreKeynote
Conference keynotes, after-dinner speeches and company addresses, built around one idea your audience will still be talking about tomorrow.
Learn moreReady to talk about your thought leadership?
A free, no-obligation quote within one working day. NDA available before you share a thing.