Business writing
A blog ghostwriter for content that is worth reading.
Blog posts and articles that answer your customers’ real questions, in your voice, under your name.
- NDA before you share details
- You keep every right
- Written by people, never AI
A company blog works when it is useful, regular and recognisably yours. A blog ghostwriter makes that sustainable. They learn your business, interview you for opinions and examples, and write articles that help readers and rank in search.
Every article is planned around a question your customers are asking. Your writer researches it properly, adds your expertise, and writes in clear UK English with headings, sources and calls to action where they belong.
We can also write guest articles and opinion pieces for trade publications, with your byline.
Who it is for.
- Small businesses that need a steady blog
- Professional firms publishing expert articles
- Founders placing guest posts in trade media
- Marketing teams that need more capacity
What you get.
Topic plan
Article ideas based on what your customers search for.
Researched articles
Typically 800 to 2,000 words each, with sources.
SEO basics
Titles, headings and meta descriptions written for search.
Your voice
Edited with you until it sounds right.
Process and timeline.
Articles are usually delivered within 5 to 10 working days of the brief.
Brief
Tell us what you need, who it is for and when it is due. A short call fills in the rest.
Questions
Your writer asks the questions that turn a generic piece into something only you could have said.
First draft
A full draft in your voice, delivered on the date agreed at the start.
Revise and deliver
We revise until it sounds right, then hand over the final version. It is yours to use as you wish.
What it costs.
A typical UK market range. Your quote is fixed before any work starts, and payments are staged.
If you are paying VAT on a van you only half use for work, you are probably paying too much. Here is the rule, in plain English, and the three records HMRC will ask to see.
An illustrative sample of our writing style, not a client’s work.
Questions, answered.
Do you write for SEO?
Yes. Articles are planned around real search questions and written with clear structure, while staying readable for people first.
Can you match our brand voice?
Yes. We work from your brand guidelines or create a short voice guide with you.
Do you upload to our website?
We can upload to WordPress and most common CMSs on request.
Before you start.
Practical guides on blogs and articles from our writers.
Business writingHow often should you post on LinkedIn as a founder?
How often should founders and executives post on LinkedIn? A realistic posting rhythm, what to post each week, and how to keep it up without it taking over.
Business writingThought leadership vs content marketing, explained
Thought leadership vs content marketing explained. One answers questions customers already have; the other changes how they think. Here is when you need each.Related.
Regular LinkedIn posts in your voice, from one short call a month. Written by a person who knows your business, not a template.
Learn moreThought leadership
Op-eds, essays, reports and white papers that put a clear, original point of view into the world, under your name.
Learn moreEditing
Developmental editing, line editing and copy-editing for novels, memoirs and non-fiction, with a fixed quote before we start.
Learn moreReady to talk about your blogs and articles?
A free, no-obligation quote within one working day. NDA available before you share a thing.