Copywriting
Product descriptions that help people press “Add to basket”.
Unique, search-friendly product descriptions for Shopify, WooCommerce, Etsy and other online shops, from ten products to ten thousand.
- You own the copy outright
- Written by people, in British English
- Fixed price and delivery date
Shoppers cannot touch your product, so your description has to do it for them: what it is, what it feels like, who it is for and why it is better. A good description answers the questions that stop people buying, and quietly includes the words they search for.
Copying the manufacturer's text is the most common mistake online shops make. Google sees the same words on hundreds of sites and has no reason to rank yours. We write every description from scratch, in your brand voice.
For large catalogues we agree a template and tone first, write a sample batch for your approval, then work through the range at a steady pace, delivered in a spreadsheet ready to import.
Who it is for.
- Shopify, WooCommerce and Magento shops
- Etsy and marketplace sellers
- Brands launching a new range
- Shops replacing copied manufacturer descriptions
What you get.
Unique descriptions
Written from scratch for every product, never copied.
SEO titles and meta
Product titles and meta descriptions for search.
Import-ready files
A CSV or spreadsheet matched to your platform.
Tone guide
A short style guide so future products stay consistent.
Process and timeline.
A first batch of 20 descriptions is usually ready within a week; larger ranges follow at an agreed weekly pace.
Brief
Tell us what you sell, who buys it and what the words need to do. A short call or a form fills in the rest.
Research
We study your customers, competitors and the searches people make, so the copy answers real questions.
First draft
Finished copy in your brand voice, delivered on the date agreed at the start.
Revise and hand over
Two rounds of changes are included. You get clean, ready-to-publish copy you own outright.
What it costs.
Short descriptions cost less; detailed, technical or long descriptions cost more. Bulk rates apply from 50 products.
Heavy, soft and made to be lived in. This throw is woven in Lancashire from undyed British wool, so it is warm without being stuffy and gets better with every wash. Big enough for a double bed; small enough for the sofa.
An illustrative sample of our writing style, not a client’s work.
Questions, answered.
How much do product descriptions cost?
Typically £10 to £50 per product, depending on length and research. Bulk orders of 50 or more get a lower rate per item.
Can you upload them to my shop?
We deliver a file ready to import into Shopify, WooCommerce and most other platforms. We can also enter them directly if you give us access.
Do you write for Amazon too?
Yes. Amazon listings have their own rules, so we offer them as a separate service.
Will the descriptions be unique?
Yes. Every description is written from scratch and checked for duplication before delivery.
Related.
Amazon listings
Keyword-researched titles, bullet points, descriptions, back-end search terms and A+ content for Amazon.co.uk sellers.
Learn moreEcommerce SEO
Category and product page optimisation, technical fixes and unique product copy for Shopify, WooCommerce and Magento shops.
Learn moreWebsite copywriting
Home, about and service pages written by UK copywriters: clear about what you do, persuasive about why it matters, and set up for Google.
Learn moreReady to talk about your product descriptions?
A free, no-obligation quote within one working day. NDA available before you share a thing.