Blog
More articles, page 2.
Practical advice on books, speeches, publishing and working with a ghostwriter.
SpeechesHow to write a father of the bride speech
How to write a father of the bride speech, with the traditional order of speeches, a simple structure, example lines and what to say about your daughter.
SpeechesHow to write a keynote speech people remember
How to write a keynote speech built around one big idea, with a proven structure, how to open and close, using stories and slides, and timing tips.
PublishingHow to write a non-fiction book proposal for UK agents
How to write a non-fiction book proposal that UK literary agents will read, with the seven sections every proposal needs and common mistakes to avoid.
Business writingHow to write a YouTube script that keeps people watching
How to write a YouTube script viewers watch to the end, with a simple structure, how to write the first 30 seconds, pacing tips and a reusable template.
MemoirMemoir vs autobiography: what's the difference?
Memoir vs autobiography explained. An autobiography covers your whole life in order; a memoir tells one story from it. Here is how to choose the right one.
ArabicModern Standard Arabic or dialect? Choosing a voice for your book
Modern Standard Arabic vs dialect explained for authors. When to write in MSA, when to keep Gulf, Levantine, Egyptian or Maghrebi dialect, and how to mix them well.
Business writingThought leadership vs content marketing, explained
Thought leadership vs content marketing explained. One answers questions customers already have; the other changes how they think. Here is when you need each.
PublishingTraditional vs self-publishing in the UK: which is right for you?
Traditional vs self-publishing in the UK compared on cost, control, royalties, speed and reach, so you can decide which route suits your book and goals.
Business writingWhy write a business book? Seven returns that are not royalties
Why write a business book when royalties are small? Seven ways a good book builds authority, wins clients, opens speaking doors and outlasts other marketing.
GhostwritingDo ghostwriters get credit? Credit, NDAs and rights explained
Do ghostwriters get credit? Usually not: the client is the author and owns the copyright. Here is how credit, NDAs and royalties work.
GhostwritingGhostwriter vs editor: which do you need?
Ghostwriter vs editor: a ghostwriter writes the book for you; an editor improves a book you have written. Here is how to choose.
Memoir