Content writing
Press releases journalists actually read.
Launches, appointments, results, events and announcements, written in the news style journalists can lift straight into a story.
- You own the copy outright
- Written by people, in British English
- Fixed price and delivery date
Journalists receive hundreds of releases a week and read the first two lines of most. A release that works puts the news first, in plain words, with the facts and quotes a reporter needs to write the story without calling you.
We interview you about the announcement, find the angle a journalist would care about, and write a release with a strong headline, a tight opening, usable quotes and clear notes to editors.
We write the release; distribution is separate. We can advise on whether to send it yourself or use a distribution service.
Who it is for.
- Businesses announcing a launch, deal or result
- Charities and community organisations
- Authors and speakers with a new book or event
- Firms making senior appointments
What you get.
News-style release
Headline, opening, body, quotes and boilerplate.
Quotes
Natural, quotable lines agreed with you.
Notes to editors
The facts, figures and contacts journalists need.
Email pitch
A short covering email to send with the release.
Process and timeline.
Usually delivered within three working days, or 24 hours when news is urgent.
Topics
We suggest topics based on real searches, your expertise and gaps your competitors have left.
Research
Each piece is researched from reliable sources, with facts checked and noted.
Write and edit
A writer drafts it and an editor checks it, so it is accurate, readable and on brand.
Publish-ready
Delivered with a title, meta description and headings ready for your website.
What it costs.
A typical UK market range. Your quote is fixed before any work starts, and payments are staged.
A Leeds bakery that started in a shared kitchen four years ago will open its third shop next month, creating twelve jobs, after sales grew by 60 per cent last year.
An illustrative sample of our writing style, not a client’s work.
Questions, answered.
How much does a press release cost?
Typically £150 to £500 for writing, depending on research and urgency. Distribution costs extra.
Do you send the release to journalists?
We write it and can advise on distribution. Sending it to the media is a separate service from specialist distributors.
How quickly can you write one?
Usually within three working days, and within 24 hours for urgent news.
Can you write for charities?
Yes. We write for charities, community groups and public bodies as well as businesses.
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Learn moreReady to talk about your press release writing?
A free, no-obligation quote within one working day. NDA available before you share a thing.