Content writing
Case studies and white papers that prove what you say.
Client case studies and expert white papers for B2B firms, built from interviews and evidence, and written to help close deals.
- You own the copy outright
- Written by people, in British English
- Fixed price and delivery date
Buyers believe other customers more than they believe you. A good case study tells a real client's story, from the problem to the measurable result, in their words. A good white paper shows your thinking on a problem your buyers face, with evidence.
We interview your client or your experts, gather the figures, and write a clear, credible piece with a structure busy decision-makers can skim. Clients approve their quotes before anything is published.
Case studies suit sales teams and websites; white papers suit lead generation and senior buyers. We will advise which fits your goal.
Who it is for.
- B2B companies with happy clients to showcase
- Technology, engineering and professional services firms
- Sales teams that need proof
- Marketing teams running lead generation
What you get.
Interviews
With your client or in-house experts, recorded and noted.
Finished document
Case study or white paper, structured for skim reading.
Pull quotes and stats
Highlights for social posts and sales decks.
Approval copy
A clean version for your client to sign off.
Process and timeline.
A case study takes one to two weeks after the interview; a white paper takes three to five weeks.
Topics
We suggest topics based on real searches, your expertise and gaps your competitors have left.
Research
Each piece is researched from reliable sources, with facts checked and noted.
Write and edit
A writer drafts it and an editor checks it, so it is accurate, readable and on brand.
Publish-ready
Delivered with a title, meta description and headings ready for your website.
What it costs.
White papers typically cost £1,500 to £5,000, depending on length and research.
In 2025, a regional haulage firm was losing a day a week to manual route planning. Six months after switching systems, planning takes forty minutes and fuel costs are down 11 per cent.
An illustrative sample of our writing style, not a client’s work.
Questions, answered.
How much does a case study cost?
Typically £300 to £900, including the interview. White papers typically cost £1,500 to £5,000.
Do you interview our clients?
Yes. We arrange and run the interview, and your client approves their quotes before publication.
Can you design the document?
We write and structure it, with layout notes. Design is separate, though we can recommend a format.
How long is a white paper?
Usually 2,500 to 6,000 words, depending on the subject and audience.
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Learn moreReady to talk about your case studies and white papers?
A free, no-obligation quote within one working day. NDA available before you share a thing.