Content writing
Newsletters people are glad to open.
Monthly or weekly email newsletters and Substack posts, written in your voice and delivered on schedule.
- You own the copy outright
- Written by people, in British English
- Fixed price and delivery date
Your email list is the one audience you own. A newsletter keeps you in front of customers between purchases, but only if people want to read it. That means something useful or interesting in every issue, not just offers.
We agree a format and tone with you, then write each issue from a short call, voice note or list of updates. You approve it, and send it from your own email platform.
We write for Mailchimp, Kit, Substack and most other platforms, with subject lines and preview text written to be opened.
Who it is for.
- Businesses with an email list they rarely use
- Founders and experts building an audience
- Shops that want more repeat customers
- Membership organisations and charities
What you get.
Each issue, written
Ready to paste into your email platform.
Subject lines
Options for every issue, with preview text.
Content calendar
Topics planned a month ahead.
Your voice
Refined with you over the first few issues.
Process and timeline.
Each issue is delivered at least two working days before your send date.
Topics
We suggest topics based on real searches, your expertise and gaps your competitors have left.
Research
Each piece is researched from reliable sources, with facts checked and noted.
Write and edit
A writer drafts it and an editor checks it, so it is accurate, readable and on brand.
Publish-ready
Delivered with a title, meta description and headings ready for your website.
What it costs.
A typical UK market range. Your quote is fixed before any work starts, and payments are staged.
Three things happened in the workshop this month: we finally fixed the kiln, a customer sent us a photo of a mug we made in 2019, and we worked out why our glazes kept cracking. That last one might help you too.
An illustrative sample of our writing style, not a client’s work.
Questions, answered.
How much does newsletter writing cost?
Typically £150 to £400 per issue, depending on length and research. Monthly plans cost less per issue.
Do you send the newsletter?
We write it and can set it up in your email platform if you give us access. You stay in control of sending.
Can you write a Substack under my name?
Yes. Many founders and experts use us to write their Substack or LinkedIn newsletter in their voice.
Do you write sales emails?
Yes. We can write welcome sequences and launch emails alongside your newsletter.
Related.
Regular LinkedIn posts in your voice, from one short call a month. Written by a person who knows your business, not a template.
Learn moreLanding pages
Sales pages, lead generation pages and ad landing pages, written around one clear action and the doubts that stop people taking it.
Learn moreSEO content writing
Keyword-researched articles, guides and service pages that answer what your customers search for, better than the pages ranking now.
Learn moreReady to talk about your newsletter writing?
A free, no-obligation quote within one working day. NDA available before you share a thing.